I mentioned above how Dan has tried a ton of different offers and iterated on the those but I want to walk through his current offer stack, because I think it’s really insightful.
I reverse engineered his funnel and offers to see how he’s cross-selling and upselling within each.
To start us off, Dan has a few free ways you can get started.
The first is a free 7-day challenge to help you come up with good ideas.
This is brilliant because it’s a pain point that even I hear a lot online, so I’m sure he gets this a lot too.
“How do I even know what to write about?“
With this challenge, Dan gives you a method to solve that problem.
It’s a course with a login, but you also get emails every day to keep you moving through the process.
How he promotes his other products within this free challenge.
On the thank you page immediately after signing up, you see an offer to get 2-Hour Writer, his $150 course.
He sends a welcome email with details about the course and how you can find the most success with it. It’s really a helpful email.
In the “PS” line of that email, he promotes an offer to join Modern Mastery HQ for just $5 for the first month.
Throughout the 7 days, he sends emails with prompts for you to come up with good ideas. In a few of those, he mentions MMHQ: